About Self Made

Self Made was founded on the conviction that America's greatest luxury has always been opportunity itself. Born from the streets where dreams take shape and forged in the boardrooms where they become reality, we create elevated streetwear for those who understand that the most exclusive thing you can wear is your own success. Our design philosophy merges the raw authenticity of American hustle with the refined elegance of modern luxury, crafting pieces that honor both the journey and the destination. Each collection tells the story of transformation—where grit meets glamour, where vision becomes reality, where the self-made rewrite the rules of what luxury can be. We believe that true luxury isn't inherited; it's earned through relentless pursuit of excellence. Self Made represents more than clothing—it's the armor of ambition, designed for those bold enough to bet on themselves and skilled enough to win. In a world of manufactured heritage, we celebrate authentic achievement.